--- title: Using Technology to Prevent Product Returns description: There are a variety of ways in which retailers can optimize their returns management and start strategically preventing returns using technology. image: https://blog.newmine.com/hubfs/2205%20EOTS%20Blog%20Banner.png --- [![newmine_logo-2](https://blog.newmine.com/hubfs/Assets%20Sales%20Email%20Signature/newmine_logo-2.png)](https://559896.hs-sites.com/newmine-home-page) - RETURNS REDUCTION - [Solution](https://www.newmine.com/returns-reduction) - [Returns AI](http://www.newmine.com/returns-reduction-technology) - [Returns Strategy](http://www.newmine.com/returns-strategy) - [Sustainability](http://www.newmine.com/sustainable-purpose) - ABOUT - [Company](http://www.newmine.com/about-us) - [Community](http://www.newmine.com/community-impact) - [Partnership](http://www.newmine.com/microsoft) - [Careers](http://www.newmine.com/careers) - [Press Releases & Media](http://www.newmine.com/press) - RESOURCES - [Library](http://www.newmine.com/resources) - [Videos](http://www.newmine.com/videos) - [Blog](https://blog.newmine.com/blog) - [Events](http://www.newmine.com/events) - [CALCULATE SAVINGS](http://www.newmine.com/returns-calculator) [REQUEST A DEMO](HTTPS://www.newmine.com/demo-chief-returns-officer) Media # Using Technology to Prevent Product Returns [Jenny Gorlin](https://blog.newmine.com/blog/author/jenny-gorlin) May 11, 2022 --- Learn how retailers and brands are taking a tech approach to predict and prevent product returns The retail industry lost $761 billion of revenue to returns in 2021, and as such the topic of Returns and Returns Prevention is taking center stage at retail trade shows. The Ecommerce Operations Technology Summit, dedicated to showcasing innovations that meet today's operational challenges, hosted Newmine Founder and CEO Navjit Bhasin to discuss how retailers are [*Taking a Tech Approach to Ecommerce Returns*](https://landing.newmine.com/ecommerce-ops-tech-summit-2022). The session covered the variety of ways in which retailers can optimize their returns management and start strategically preventing returns using cutting-edge technology. Watch a recap of the session below:   After the show, Navjit sat down with the session moderator, Brian Kilcourse, Managing Partner of Retail Systems Research to talk more about how retailers can innovate when it comes to solving the returns puzzle: The first question I had was how he had gotten involved in the returns challenge in the first place. Navjit first encountered the whole issue when he worked in a private equity investment company: “Fourteen years ago, we had 18 different brands under one umbrella, and we had solved the returns problem back then, but it was with ‘brute force’”, he explained. “We created a task force and met once a week, and asked, ‘okay, what’s next and how do we fix it?’ And within a year we were able to take down our returns rate by about 10%. But as soon as the task force was dismantled, guess what happened? It went back up.” As Navjit explained further, “about 3 years ago, when we were consulting with eCommerce companies, we’d go into the DC and could see that the pile of returns kept growing and growing. Companies were emerging that focused on managing the growing volume of returns… but when I talked to friends in the industry about them, they said, ‘there’s no silver bullet’ – and that stuck with me.” Navjit and company decided to “attack it the right way”. To the technologist, the right way involves using the information that is generated from returns in ways that will reduce returns in the future. One of those ways is customer-centric; the Newmine Chief Returns Officer® platform generates a KeepScore for consumers. [KeepScore is an index that uses AI-based scoring to track returns impact in 6 key areas](https://www.newmine.com/keepscore-retails-most-powerful-new-metric): Product, Category, Supplier, Fulfillment Location, Carrier, and Consumers. ## [Read the full interview on RSR!](https://www.rsrresearch.com/research/how-to-manage-returns-reduce-them?utm_campaign=RPW_5_3_22&utm_source=RPW-5-3-22&utm_medium=email) Getting started on building out your returns prevention strategy? [Download the playbook](https://landing.newmine.com/retail-returns-prevention-playbook)! [![Returns Reduction Playbook - Incisiv - Newmine](https://no-cache.hubspot.com/cta/default/559896/bbe5a009-dd9e-427f-87b4-0c3b350aabc4.png)](https://cta-redirect.hubspot.com/cta/redirect/559896/bbe5a009-dd9e-427f-87b4-0c3b350aabc4)   [Media](https://blog.newmine.com/blog/topic/media) ## Similar posts Media ### [Reduce the volume of returns with preventive technology](https://blog.newmine.com/blog/reduce-the-volume-of-returns-with-preventive-technology) Trying to prevent returns after a customer has decided to return an item is fruitless. Preventative technology provides a more sustainable path. Newmine Newsroom Aug 7, 2023 Press Release ### [Incisiv and Newmine Launch a New Playbook to Help Retailers and Brands Prevent Product Returns; Returns Accounted for $761 Billion in Lost Revenue Last Year](https://blog.newmine.com/blog/incisiv-newmine-launch-returns-prevention-playbook) Incisiv and Newmine launch a Returns Prevention Playbook to help retailers and brands prevent returns, protect profitability and satisfy shoppers Newmine Newsroom Apr 13, 2022 Media ### [How to Eliminate Shrink Caused by Returns](https://blog.newmine.com/blog/how-to-eliminate-shrink-caused-by-returns) In Loss Prevention Magazine, Rhyanna shares how retailers can reduce returns and the shrink caused by them. Rhyanna Taylor Jun 20, 2023 ### Perspectives and thought leadership from retail visionaries.  Keep informed on retail industry and product returns insights so you can recover revenue and enhance your customer experience. 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