--- title: "So long, Jetblack: Walmart Sunsets White Glove Service" description: Last week, Walmart closed-up-shop on its white glove “text-to-shop” service that was piloted in NYC and Brooklyn. Newmine CMO, John McKinven provided some image: https://blog.newmine.com/hubfs/Blog%20Banners%20Pt.%202%20(9).png --- [![newmine_logo-2](https://blog.newmine.com/hubfs/Assets%20Sales%20Email%20Signature/newmine_logo-2.png)](https://559896.hs-sites.com/newmine-home-page) - RETURNS REDUCTION - [Solution](https://www.newmine.com/returns-reduction) - [Returns AI](http://www.newmine.com/returns-reduction-technology) - [Returns Strategy](http://www.newmine.com/returns-strategy) - [Sustainability](http://www.newmine.com/sustainable-purpose) - ABOUT - [Company](http://www.newmine.com/about-us) - [Community](http://www.newmine.com/community-impact) - [Partnership](http://www.newmine.com/microsoft) - [Careers](http://www.newmine.com/careers) - [Press Releases & Media](http://www.newmine.com/press) - RESOURCES - [Library](http://www.newmine.com/resources) - [Videos](http://www.newmine.com/videos) - [Blog](https://blog.newmine.com/blog) - [Events](http://www.newmine.com/events) - [CALCULATE SAVINGS](http://www.newmine.com/returns-calculator) [REQUEST A DEMO](HTTPS://www.newmine.com/demo-chief-returns-officer) Media # So long, Jetblack: Walmart Sunsets White Glove Service [Newmine Newsroom](https://blog.newmine.com/blog/author/newmine-newsroom) Feb 24, 2020 --- Last week, Walmart closed-up-shop on its white glove “text-to-shop” service that was piloted in NYC and Brooklyn. Newmine CMO, John McKinven provided some insights to Adweek on why the service was likely doomed from the start: > What’s more, John McKinven, CMO of retail consulting firm Newmine, said it’s easy to downscale brands, but “almost impossible” to upscale them. Look no further than [Volkswagen’s ill-fated luxury model,](https://www.wired.com/2015/01/well-didnt-work-turns-americans-didnt-want-70k-luxury-vw-go-figure/) Phaeton, for example. > > “Appealing to and building a new demo base takes a fresh start with a unique product,” he added. “The intersection of a business built on cost-cutting efficiency does not mix well culturally or operationally with a bespoke service that necessarily ignores efficiency.” ## [Click Here to Read the Full Article](https://www.adweek.com/retail/why-jetblack-was-doomed-all-along/) [Media](https://blog.newmine.com/blog/topic/media) ## Similar posts Media ### [Last Mile Delivery Strained Amid Coronavirus Fears](https://blog.newmine.com/blog/last-mile-delivery-strained-amid-coronavirus-fears) Industry analysts have started to anticipate that customers will shop online due to fear of the novel coronavirus, “which will further strain an... 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