--- title: PacSun Eddie Bauer CEO, Mike Relich Further Enhances Newmine Advisory Board description: BOSTON, MA – December 8, 2020– Newmine, a leader in product returns reduction technology and developers of Chief Returns Officer® announced today that Mike image: https://blog.newmine.com/hubfs/Blog%20Banners%20for%20Hubspot%20Pt.%202%20(3).png --- [![newmine_logo-2](https://blog.newmine.com/hubfs/Assets%20Sales%20Email%20Signature/newmine_logo-2.png)](https://559896.hs-sites.com/newmine-home-page) - RETURNS REDUCTION - [Solution](https://www.newmine.com/returns-reduction) - [Returns AI](http://www.newmine.com/returns-reduction-technology) - [Returns Strategy](http://www.newmine.com/returns-strategy) - [Sustainability](http://www.newmine.com/sustainable-purpose) - ABOUT - [Company](http://www.newmine.com/about-us) - [Community](http://www.newmine.com/community-impact) - [Partnership](http://www.newmine.com/microsoft) - [Careers](http://www.newmine.com/careers) - [Press Releases & Media](http://www.newmine.com/press) - RESOURCES - [Library](http://www.newmine.com/resources) - [Videos](http://www.newmine.com/videos) - [Blog](https://blog.newmine.com/blog) - [Events](http://www.newmine.com/events) - [CALCULATE SAVINGS](http://www.newmine.com/returns-calculator) [REQUEST A DEMO](HTTPS://www.newmine.com/demo-chief-returns-officer) Press Release # PacSun Eddie Bauer CEO, Mike Relich Further Enhances Newmine Advisory Board BOSTON, MA – December 8, 2020– Newmine, a leader in product returns reduction technology and developers of Chief ... [Newmine Newsroom](https://blog.newmine.com/blog/author/newmine-newsroom) Dec 8, 2020 --- **BOSTON, MA** – **December 8, 2020**– Newmine, a leader in product returns reduction technology and developers of Chief Returns Officer® announced today that Mike Relich, Interim CEO of PacSun Eddie Bauer has joined Newmine’s Advisory Board. The Advisory Board’s mission is to unite visionary retail leaders to educate the industry on best practices to advance their competitive advantage through reducing product returns as well as share their enormous domain expertise to focus and enrich Newmine’s mission. “As retailers continue to navigate our post-pandemic world, the product returns reduction provided by Newmine’s Chief Returns Officer is a key component to improving profitability,” says Relich. “No one is solving the returns problem the way Newmine is, with a laser focus on proactively reducing returns, not just reactively processing returns.” “Returns intelligence from Chief Returns Officer provides retailers with full product lifecycle tools to enhance profitability, anticipate customer trends, and ultimately become a more data-driven business,” says Navjit Bhasin, Founder and CEO of Newmine. “Retailers are missing a piece of the puzzle when comprehensive returns data isn’t included in their decision making. The opportunities are endless.” Mike Relich joins iconic industry leaders Graziano de Boni, Rich McMahon, and Guy Hipwell as members of Newmine’s Advisory Board.  ### **About** **Mike Relich![Mike Relich Headshot](https://blog.newmine.com/hs-fs/hubfs/Staff%20Headshots/Mike%20Relich%20Headshot.png?width=250&name=Mike%20Relich%20Headshot.png)** Mike Relich is the Interim CEO of PSEB (PacSun Eddie Bauer). With over 30 years of retail operations and system experience, Mike has served in various COO roles for iconic brands such as Lucky Brand, Crate and Barrel, and GUESS?, Inc. Mike also served as the CIO for GUESS?, where he was responsible for building the system infrastructure that enabled the company to grow from a $640 million North America-centric business in 2004 to a $2.3 billion global operation with over 1,700 stores in 87 countries today. [Press Release](https://blog.newmine.com/blog/topic/press-release) ## Similar posts Media ### [Many Happy Returns | Supply Chain Management Review](https://blog.newmine.com/blog/many-happy-returns-supply-chain-management-review) Supply Chain Management Review March/April 2022 issue covers the returns challenge in Many Happy Returns, featuring Newmine's Navjit Bhasin. Newmine Newsroom Mar 7, 2022 Press Release ### [Newmine Announces Barcelona-Based Viscata As New Customer](https://blog.newmine.com/blog/newmine-announces-barcelona-based-viscata-as-new-customer) Viscata has selected Newmine's AI-powered SaaS solution, Chief Returns Officer, to reduce product returns and enhance sustainable product development. Newmine Newsroom Jul 13, 2021 Media ### [Retail TouchPoints: Viscata is Achieving Social and Business Goals by Reducing Returns](https://blog.newmine.com/blog/retail-touchpoints-viscata-is-achieving-social-and-business-goals-by-reducing-returns) The most sustainable way to process returns is not to process them at all. Hear Viscata's perspective on returns reduction and how Newmine helped... Newmine Newsroom Jan 19, 2022 ### Perspectives and thought leadership from retail visionaries. Keep informed on retail industry and product returns insights so you can recover revenue and enhance your customer experience. 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