--- title: How Newmine’s Technology Helps Retailers ‘Slice and Dice’ Returns Data description: Sourcing Journal interviews PACSUN Executive Vice Chair, Mike Relich, on the strategic importance of returns reduction. image: https://blog.newmine.com/hubfs/Podcast%20Microphone%20Interview.png --- [![newmine_logo-2](https://blog.newmine.com/hubfs/Assets%20Sales%20Email%20Signature/newmine_logo-2.png)](https://559896.hs-sites.com/newmine-home-page) - RETURNS REDUCTION - [Solution](https://www.newmine.com/returns-reduction) - [Returns AI](http://www.newmine.com/returns-reduction-technology) - [Returns Strategy](http://www.newmine.com/returns-strategy) - [Sustainability](http://www.newmine.com/sustainable-purpose) - ABOUT - [Company](http://www.newmine.com/about-us) - [Community](http://www.newmine.com/community-impact) - [Partnership](http://www.newmine.com/microsoft) - [Careers](http://www.newmine.com/careers) - [Press Releases & Media](http://www.newmine.com/press) - RESOURCES - [Library](http://www.newmine.com/resources) - [Videos](http://www.newmine.com/videos) - [Blog](https://blog.newmine.com/blog) - [Events](http://www.newmine.com/events) - [CALCULATE SAVINGS](http://www.newmine.com/returns-calculator) [REQUEST A DEMO](HTTPS://www.newmine.com/demo-chief-returns-officer) Media # How Newmine’s Technology Helps Retailers ‘Slice and Dice’ Returns Data Sourcing Journal interviews Mike Relich, Executive Vice Chair of PACSUN about why CEO's need to put a focus on Returns ... [Newmine Newsroom](https://blog.newmine.com/blog/author/newmine-newsroom) May 1, 2023 --- Sourcing Journal interviews Mike Relich, Executive Vice Chair of PACSUN about why CEO's need to put a focus on Returns Reduction. >   > > ![Sourcing Journal Covers How to Optimize Returns](https://blog.newmine.com/hs-fs/hubfs/Blog%20Hero%20Images/Sourcing%20Journal%20Covers%20How%20to%20Optimize%20Returns.png?width=462&height=183&name=Sourcing%20Journal%20Covers%20How%20to%20Optimize%20Returns.png) > > Sourcing Journal. May 1, 2023 > > It’s no surprise that returns are the bane of any retailer’s existence. In fact, the problem has escalated so much that returns have become a “trillion-dollar problem” for retailers, impacting the entire value chain from supply chain and inventory to operational to customer experience. > > But all hope is not yet lost. > > While the returns epidemic has disrupted many retailers’ daily operations, not to mention bottom lines, returns reduction company Newmine is on a mission. The company’s aptly named Chief Returns Officer® is a digital retail intelligence platform focused on solving merchandise returns for both big and small brands. The data-driven Chief Returns Officer® helps retailers understand why their returns happened, and what they can do to prevent them from happening again. > > “The Chief Returns Officer provides retailers with a wealth of data on what’s being returned,” said Michael Relich, co-CEO of American retail clothing brand Pacsun in a fireside chat with Sourcing Journal’s features editor Kate Nishimura. “Most retailers don’t look at the returns until maybe four months later, and by then it’s too late. Newmine allows you to slice and dice your return data based on all these different attributes.” > >  ..... ## [Listen to the Full Interview](https://sourcingjournal.com/video/newmine-technology-helps-retailers-slice-and-dice-returns-data-chief-returns-officer/) [Media](https://blog.newmine.com/blog/topic/media) ## Similar posts Returns Reduction ### [Newmine’s Chief Returns Officer Highlighted by Coresight Research](https://blog.newmine.com/blog/newmines-chief-returns-officer-highlighted-by-core-research) Deborah Weinswig of Coresight Research called out Newmine’s Chief Returns Officer as a returns solution to watch at Shoptalk 2018. See below for the... Navjit Bhasin Mar 24, 2018 Press Release ### [Coldwater Creek & Soft Surroundings Select Newmine's Chief Returns Officer®](https://blog.newmine.com/blog/coldwater-creek-soft-surroundings-select-newmine-chief-returns-officer) Coldwater Creek and Soft Surroundings, specialty lifestyle brands, have selected Newmine for its Chief Returns Officer platform to address product... Newmine Newsroom Dec 5, 2023 Press Release ### [Title Nine reduces returns by 18% with Newmine’s Chief Returns Officer](https://blog.newmine.com/blog/title-nine-reduced-returns-18-percent-with-newmine-chief-returns-officer) Retailer Title Nine reduced returns by 18% over three years with Newmine’s Chief Returns Officer® while also increasing sales. Newmine Newsroom Jun 7, 2022 ### **Perspectives and thought leadership from retail visionaries.** #### Keep informed on retail industry and product returns insights so you can recover revenue and enhance your customer experience. 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