--- title: COVID-19 Spotlights Need for Supply Chain Innovation description: Global crises and their disruptive effects spotlight areas for improvement in the global supply chain. PYMNTS.com published an article earlier this month d image: https://blog.newmine.com/hubfs/Canva%20images/How%20the%20COO%20can%20own%20returns%20in%202019%20-%20Blog%20Banner.png --- [![newmine_logo-2](https://blog.newmine.com/hubfs/Assets%20Sales%20Email%20Signature/newmine_logo-2.png)](https://559896.hs-sites.com/newmine-home-page) - RETURNS REDUCTION - [Solution](https://www.newmine.com/returns-reduction) - [Returns AI](http://www.newmine.com/returns-reduction-technology) - [Returns Strategy](http://www.newmine.com/returns-strategy) - [Sustainability](http://www.newmine.com/sustainable-purpose) - ABOUT - [Company](http://www.newmine.com/about-us) - [Community](http://www.newmine.com/community-impact) - [Partnership](http://www.newmine.com/microsoft) - [Careers](http://www.newmine.com/careers) - [Press Releases & Media](http://www.newmine.com/press) - RESOURCES - [Library](http://www.newmine.com/resources) - [Videos](http://www.newmine.com/videos) - [Blog](https://blog.newmine.com/blog) - [Events](http://www.newmine.com/events) - [CALCULATE SAVINGS](http://www.newmine.com/returns-calculator) [REQUEST A DEMO](HTTPS://www.newmine.com/demo-chief-returns-officer) Media # COVID-19 Spotlights Need for Supply Chain Innovation Global crises and their disruptive effects spotlight areas for improvement in the global supply chain. PYMNTS.com ... [Newmine Newsroom](https://blog.newmine.com/blog/author/newmine-newsroom) Mar 20, 2020 --- Global crises and their disruptive effects spotlight areas for improvement in the global supply chain. PYMNTS.com published an article earlier this month detailing one silver lining of the novel coronavirus, or COVID-19: **“a renewed focus on technology and the supply chain.”** As part of the piece, PYMNTS.com cited Newmine’s Chief Returns Officer as a use case for supply chain technology’s ability to expose vulnerabilities early in the selling season through deep data analytics. We’ve written in the past on how returns data unlocks visibility into vulnerable areas of the product lifecycle. Check out our blog, [The Hidden Millions Your Losing in Your Supply Chain](https://www.newmine.com/the-hidden-millions-youre-losing-in-your-supply-chain-part-i) to understand more about the revenue leakage that occurs as retailers are delivering product to market: > Consider how many teams work together within a retail organization to develop a continually flowing product assortment to the ideal customer. From the initial design concept to merchandising and sourcing, there are multiple departments whose contributions can affect customer satisfaction. Product development calendars are strategically set to meet aggressive deadlines. Translation? Lots of room for error. And even minute errors that occur when pushing an item to market can become expensive returns. ## [Click here to read the full article on PYMNTS.com.](https://www.pymnts.com/news/retail/2020/covid-stocking-issues-put-focus-on-supply-chain-innovation/) [Media](https://blog.newmine.com/blog/topic/media) ## Similar posts Press Release ### [Newmine Becomes Demandware LINK Affiliate Partner](https://blog.newmine.com/blog/newmine-becomes-demandware-link-affiliate-partner) Southborough, MA – February 17 – Newmine, a global omni-channel retail consulting firm, today announced that it has become a Demandware LINK... Newmine Newsroom Jun 17, 2017 Press Release ### [Newmine Announces Operational Funding Opportunity Analysis](https://blog.newmine.com/blog/newmine-announces-operational-funding-opportunity-analysis) Southborough, MA – May 14 – Newmine, a global omnichannel retail consulting firm, today announced the availability of its latest service, Operational... Newmine Newsroom Aug 14, 2017 Press Release ### [Adapty and Newmine Announce Strategic Partnership](https://blog.newmine.com/blog/adapty-and-newmine-announce-strategic-partnership) Newmine’s team brings exceptional experience and expertise in the execution of Omni-Channel business initiatives, Adapty provides comprehensive... Newmine Newsroom Dec 6, 2017 ### Perspectives and thought leadership from retail visionaries.  Keep informed on retail industry and product returns insights so you can recover revenue and enhance your customer experience. 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