--- title: Newmine Blog | Mark Lightbody description: Mark is a retail domain expert with 35+ years as an accomplished software executive with hands on experience in retail and direct channels. He brings a deep understanding of the opportunities and complexities related to the design, implementation, and adoption of enterprise software and technologies. Mark’s hands-on experience supporting a wide range of leading retail brands in critical supply and value chain initiatives gives him a unique understanding of the business processes and metrics required to successfully manage and grow a business. --- [![newmine_logo-2](https://blog.newmine.com/hubfs/Assets%20Sales%20Email%20Signature/newmine_logo-2.png)](https://559896.hs-sites.com/newmine-home-page) - RETURNS REDUCTION - [Solution](https://www.newmine.com/returns-reduction) - [Returns AI](http://www.newmine.com/returns-reduction-technology) - [Returns Strategy](http://www.newmine.com/returns-strategy) - [Sustainability](http://www.newmine.com/sustainable-purpose) - ABOUT - [Company](http://www.newmine.com/about-us) - [Community](http://www.newmine.com/community-impact) - [Partnership](http://www.newmine.com/microsoft) - [Careers](http://www.newmine.com/careers) - [Press Releases & Media](http://www.newmine.com/press) - RESOURCES - [Library](http://www.newmine.com/resources) - [Videos](http://www.newmine.com/videos) - [Blog](https://blog.newmine.com/blog) - [Events](http://www.newmine.com/events) - [CALCULATE SAVINGS](http://www.newmine.com/returns-calculator) [REQUEST A DEMO](HTTPS://www.newmine.com/demo-chief-returns-officer) AUTHOR # Mark Lightbody Mark is a retail domain expert with 35+ years as an accomplished software executive with hands on experience in retail and direct channels. He brings a deep understanding of the opportunities and complexities related to the design, implementation, and adoption of enterprise software and technologies. Mark’s hands-on experience supporting a wide range of leading retail brands in critical supply and value chain initiatives gives him a unique understanding of the business processes and metrics required to successfully manage and grow a business. [Follow me on LinkedIn](https://www.linkedin.com/in/mark-lightbody-16902917/) ## Stories by Mark --- Omnichannel ### [What’s Beneath the Surface? Reducing Returns Requires the Full Picture](https://blog.newmine.com/blog/whats-beneath-the-surface-reducing-returns-requires-the-full-picture) When it comes to product returns most retailers have an obstructed view of the role that returns play in measuring overall performance. Most... Mark Lightbody Jul 7, 2021 Returns Reduction ### [Did High Product Returns Sink These Fashion Retailers?](https://blog.newmine.com/blog/did-high-product-returns-sink-these-fashion-retailers) Filing for bankruptcy may mean survival, but avoiding it means greater control of your destiny. Bankruptcy causes a seismic shift among your... Mark Lightbody Jul 15, 2020 Returns Reduction ### [Survive to Thrive: Salvage an Additional 1.5% of Your Top Line](https://blog.newmine.com/blog/survive-to-thrive-retailers-can-salvage-an-additional-1-5-of-their-top-line) If there was a sensible way to retain an additional 1.5% or more of your topline revenue would you do it? There is and we can tell you how. Keeping... Mark Lightbody Jun 30, 2020 Omnichannel ### [Newmine partners with RVCF to build the Returns Reduction Movement](https://blog.newmine.com/blog/newmine-partners-with-rvcf-to-build-the-returns-reduction-movement) It is no industry secret that the last decade has seen unprecedented transformation in retail. Not only have consumer demands never been higher, but... Mark Lightbody Feb 12, 2019 Returns Reduction ### [Growing EBITDA Amidst the Returns Crisis: A Message to PE Investors](https://blog.newmine.com/blog/how-to-grow-ebitda-amidst-the-returns-crisis-a-message-to-pe-investors) As a Private Equity firm, there is no more important mission than creating value for your investors. The firms you choose to work with must show... Mark Lightbody Jan 16, 2019 Returns Reduction ### [How the COO Can Own Returns in 2019](https://blog.newmine.com/blog/how-the-coo-can-own-returns-in-2019) As the COO, you’re the second in command. Implementing strategy across the organization while optimizing resources is your mission. Aligning the... Mark Lightbody Jan 11, 2019 Returns Reduction ### [How the CMO Can Leverage Returns Data in 2019](https://blog.newmine.com/blog/how-the-cmo-can-leverage-returns-data-in-2019) As the CMO, you’re the prime innovator, strategist, and analyst. People look to you to lead the way. It would be nice if working by the seat of your... Mark Lightbody Dec 14, 2018 Returns Reduction ### [To the CFO: To Grow EBITDA, Prioritize Returns Reduction in 2019](https://blog.newmine.com/blog/to-the-cfo-to-grow-ebitda-prioritize-returns-reduction-in-2019) In 2019 and beyond, CFOs will be looking to further improve and reduce their returns to gain a competitive advantage in the global marketplace. From... Mark Lightbody Nov 9, 2018 Returns Reduction ### [Retail’s New Mantra: “Drive for Show, Putt For Dough”](https://blog.newmine.com/blog/retails-new-mantra-drive-for-show-putt-for-dough) What does golf have to do with Retail? The long … Mark Lightbody Sep 7, 2018 Omnichannel ### [Funding Growth: Mining For Gold Behind Your Buy Button – Part II](https://blog.newmine.com/blog/funding-growth-mining-for-gold-behind-your-buy-button-part-ii) Article Written By | Mark Lightbody, Partner This is the second in a three-part series on Funding Growth: Mining for Gold Behind Your Buy Button. A... Mark Lightbody Mar 30, 2018 Returns Reduction ### [Newmine at ShopTalk 2018](https://blog.newmine.com/blog/newmine-at-shoptalk-2018) Our founder, Navjit Bhasin, visited ShopTalk 2018 to give a TechTalk on how retailers can use technology—specifically machine learning and AI... Mark Lightbody Mar 22, 2018 Returns Reduction ### [A Better Bottom Line Means Greater Opportunity](https://blog.newmine.com/blog/a-better-bottom-line-means-greater-opportunity) You must invest to stay competitive and grow. But how do you find funding? Especially when facing competing priorities and rapid response... Mark Lightbody Mar 2, 2018 ### **Perspectives and thought leadership from retail visionaries.** #### Keep informed on retail industry and product returns insights so you can recover revenue and enhance your customer experience. 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