--- title: Newmine Blog | Jenny Gorlin description: Jenny is Newmine's Marketing Manager. Having recently completed her MSc. in Marketing at Trinity College, Dublin, Jenny brings a global perspective of consumer behavior and customer decision journeys. She's passionate about how omnichannel retail is being used today to create powerful customer experiences. --- [![newmine_logo-2](https://blog.newmine.com/hubfs/Assets%20Sales%20Email%20Signature/newmine_logo-2.png)](https://559896.hs-sites.com/newmine-home-page) - RETURNS REDUCTION - [Solution](https://www.newmine.com/returns-reduction) - [Returns AI](http://www.newmine.com/returns-reduction-technology) - [Returns Strategy](http://www.newmine.com/returns-strategy) - [Sustainability](http://www.newmine.com/sustainable-purpose) - ABOUT - [Company](http://www.newmine.com/about-us) - [Community](http://www.newmine.com/community-impact) - [Partnership](http://www.newmine.com/microsoft) - [Careers](http://www.newmine.com/careers) - [Press Releases & Media](http://www.newmine.com/press) - RESOURCES - [Library](http://www.newmine.com/resources) - [Videos](http://www.newmine.com/videos) - [Blog](https://blog.newmine.com/blog) - [Events](http://www.newmine.com/events) - [CALCULATE SAVINGS](http://www.newmine.com/returns-calculator) [REQUEST A DEMO](HTTPS://www.newmine.com/demo-chief-returns-officer) AUTHOR # Jenny Gorlin Jenny is Newmine's Marketing Manager. Having recently completed her MSc. in Marketing at Trinity College, Dublin, Jenny brings a global perspective of consumer behavior and customer decision journeys. She's passionate about how omnichannel retail is being used today to create powerful customer experiences. [Follow me on LinkedIn](https://www.linkedin.com/in/jennygorlin/) ## Stories by Jenny --- Returns Reduction ### [Does Your Organization Need a Returns Champion?](https://blog.newmine.com/blog/does-your-organization-need-a-returns-champion) Newmine interviews retail and supply chain expert Rich McMahon to explore why he thinks retailers need to think differently about product returns. Jenny Gorlin Nov 28, 2022 Omnichannel ### [It's Returns Season for Retailers: Are You Prepared?](https://blog.newmine.com/blog/is-your-brand-ready-for-returns-season) Like Christmas Creep, Returns Creep starts earlier each year. With the right strategy, retailers can turn the season into their most insight-rich... Jenny Gorlin Oct 12, 2022 Media ### [Using Technology to Prevent Product Returns](https://blog.newmine.com/blog/using-technology-to-prevent-product-returns) There are a variety of ways in which retailers can optimize their returns management and start strategically preventing returns using technology. Jenny Gorlin May 11, 2022 Returns Reduction ### [Returns: The Retail Sustainability Challenge](https://blog.newmine.com/blog/returns-the-retail-sustainability-challenge) Sustainability is becoming a core strategic priority for retailers. Learn how product returns prevention helps retailers minimize environmental... Jenny Gorlin Apr 15, 2022 Omnichannel ### [Employee Spotlight: Rhyanna Taylor, Newmine’s Chief Product Officer](https://blog.newmine.com/blog/employee-spotlight-rhyanna-taylor-newmines-returns-reduction-queen-0) Newmine’s Retail Products Manager, Rhyanna Taylor, walks into Newmine headquarters in her typical work uniform: a simple black tent dress, classic... Jenny Gorlin May 25, 2021 ### [Frequently Asked Questions about Chief Returns Officer](https://blog.newmine.com/blog/frequently-asked-questions-about-chief-returns-officer) Questions about retail returns reduction? We have answers. Read the FAQ on returns reduction and Chief Returns Officer. Jenny Gorlin May 19, 2021 Omnichannel ### [The Top 7 Reasons Your Customer Returned Your Garment](https://blog.newmine.com/blog/top-7-reasons-your-customer-returned-your-garment) The last time you returned something, what reason did you note for the return? Did you hastily check “other,” or did you search for the real answer... Jenny Gorlin May 4, 2021 Omnichannel ### [The Silver Lining in Holiday Returns](https://blog.newmine.com/blog/the-silver-lining-in-holiday-returns) In this webinar, learn how returns reduction offers a healthier path forward for retailers in 2021 after the holiday product returns surge. Jenny Gorlin Dec 22, 2020 Omnichannel ### [Holiday 2020 Started with Coresight’s 10.10 and Returns Will Follow](https://blog.newmine.com/blog/holiday-2020-started-with-coresights-10-10-and-returns-will-follow) What is the 10.10 Shopping Festival? With customers social distancing and many retail stores shuttering this year, Holiday 2020 was always going to... Jenny Gorlin Oct 8, 2020 Omnichannel ### [Retailers: Here are 3 Tips to being Profitable in 2020](https://blog.newmine.com/blog/retailers-here-are-3-tips-to-being-profitable-in-2020) As we approach Q4 of 2020, we decided to do a Newmine Rewind series and republish some of our most visionary content. We’re calling it “Product... Jenny Gorlin Sep 30, 2020 Returns Reduction ### [CFOs: To Rescue 2020, Prioritize Returns Reduction](https://blog.newmine.com/blog/to-the-cfo-to-rescue-2020-prioritize-returns-reduction) As we approach Q4 of 2020, we decided to do a Newmine Rewind series and republish some of our most visionary content. We’re calling it “Product... Jenny Gorlin Aug 18, 2020 Omnichannel ### [Returns: The Bottom Line Bully](https://blog.newmine.com/blog/returns-the-bottom-line-bully) As we approach Q4 of 2020, we decided to do a Newmine Rewind series and republish some of our most visionary content. We’re calling it “Product... Jenny Gorlin Aug 10, 2020 Omnichannel ### [Retail Reset: Coming Back Strong | Coresight Conversations](https://blog.newmine.com/blog/retail-reset-coming-back-strong-coresight-conversations) The Power of Returns Data & How It Can Drive A Strong Recovery Last week, Coresight Research hosted a Coresight Conversation with Deborah Weinswig,... Jenny Gorlin May 10, 2020 Omnichannel ### [Revamping Retail: Coronavirus and Retail’s Future](https://blog.newmine.com/blog/revamping-retail-coronavirus-and-retails-future) The Case for Hope Times of crisis tend to shine a light on vulnerable aspects of your business. The same is true for coronavirus or COVID-19 and the... Jenny Gorlin Mar 31, 2020 Omnichannel ### [Three Steps to Profitability for Financially Struggling Retailers](https://blog.newmine.com/blog/three-steps-to-profitability-for-financially-struggling-retailers) Retail is a Tumultuous Industry In Q4 of 2019, Retail Dive predicted 28 retailers who could go bankrupt in 2020, including legacy retailers like J.... Jenny Gorlin Feb 5, 2020 [1](https://blog.newmine.com/blog/author/jenny-gorlin/page/1) [2](https://blog.newmine.com/blog/author/jenny-gorlin/page/2) ... [3](https://blog.newmine.com/blog/author/jenny-gorlin/page/3) ### **Perspectives and thought leadership from retail visionaries.** #### Keep informed on retail industry and product returns insights so you can recover revenue and enhance your customer experience. 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